8950 West Olympic Blvd Suite 132 Beverly Hills, CA 90211 hersh@repairbadreputation.com

Hersh Davis-Nitzberg

With over fifteen years of experience as a new media consultant, Hersh Davis-Nitzberg is an American entrepreneur, publicist, image consultant and event producer.  Recently rated the number one online reputation repair consultant in America, Davis-Nitzberg helped pioneer the Reputation Repair industry when he started Repair Bad Reputation. in 2007  As an entrepreneur, Davis-Nitzberg has owned his own companies since the age of thirteen n and helped finance multi-million dollar projects. As an image consultant, publicist and brand ambassador, Davis-Nitzberg has worked with celebrities, politicians, and athletes.  As an event producer, Davis-Nitzberg helped produce over five thousand event worldwide. In 2007, when Davis-Nitzberg launched Repair Bad Reputation, he did not know that his efforts along with many others would help to pioneer a multi nillion dollar market.   In addition, he currently serves on the board of a number nonprofit organizations including the Institute of Semitic Studies and The Ghana Education Project.

Early Years

Davis – Nitzberg was born on an Air Force Base in Tokyo, Japan to two highly respected doctors. During the first five years of his life, he traveled to over thirty countries, until his family moved to Los Angeles in the summer of 1983. Over the next fifteen years, he attended two elite private schools in Southern California: The Center for Early Education and Harvard-Westlake High School.  As a senior in high school Davis-Nitzberg was co captain of the wresting and football teams. In wresting he was the three time District Champion, two time CIF qualifier, and One time Masters qualifier.  In Football, he lead his team to a 13-1-1, where the only loss was at the CIF finals. Davis-Nitzberg was MVP of the ‘Mission’ league, defensive MVP of CIF, and second team state. He lead the state of California in tackles, with 186 in 10 games.  No player before or after has had such a prolific football career at Harvard-Westlake.

Hersh Davis-Nitzberg

While attending Princeton University:

Davis-Nitzberg was a highly touted football player from California , he was offered numerous scholarship opportunities, but in ways moved against traditional wisdom signing to play at Princeton University.  For Davis-Nitzberg football was a beginning and success is determined by how big are your dreams.  As a freshman, while at Princeton, he helped the tigers to win their first Ivy League Championship in ten years. With his success, Davis-Nitzberg had aspirations beyond the playing field and quickly began to put these aspirations to work pursue activities related to his entrepreneurial spirit.  As a Junior, when most college students are at Fraternity parties, Davis-Nitzberg started two unique corporations: a non-profit organization and a n internet event publicity firm.

The non profit organization was conceived in a small fishing village in Komenda, Ghana when he asked his host father ‘if you could have anything in the world what would you want. His response was a library. From that inception Davis-Nitzberg founded “The Ghana Education Project,” a 501 (C) (3), nonprofit tax exempt organization that currently maintains 26 literacy and computer education centers in rural Ghana, West Africa. What caught the eye of Davis-Nitzberg was the role that the computers and eventually the internet had over lives.  He watched as young boys who played soccer on the beaches moved to America to pursue dreams, to build families.  Today, Davis-Nitzberg is proud to be an active member of the Board of Directors.

As a business owner, Davis-Nitzberg helped raise 11 million in private equity funding through angel investors and venture capital firms launching Netamorphosis. As CEO of a private internet based event publicity firm, he built a company that dominated Southern Californian nightlife. Among other accolades, in 2005, The Los Angeles times named him the top event producer in California.

The Origins of Reputation Management

There are a few people who helped pioneer the business of reputation management. Hersh Davis-Nitzberg’s journey began before the summer of 2007.  He was headed to his college reunion and decided to looked himself up online. Although, a successful event producer, he believed he was afraid that his image was connected to a market that was finite. Beyond the pictures with the rich and famous, the baccarat champagne glasses, and the images on the red carpet were dark memories of sorted affairs in the Hollywood Night. At that point, at the height of his event production career, Hersh Davis-Nitzberg began to have self doubt.  He felt ashamed looking himself up online and dreamed of more.  To that aim, Davis-Nitzberg leveraged his knowledge of the internet and experience in publicity with the desire to reinvent his image:  He did not know it, but in a sense he became his first client.  To his friends the concept was unfamiliar, to his co-workers impossible, and to the general public laughable.

Davis-Nitzberg’s work did catch the eye of a few high profile friends who found themselves in the middle of public scandals. Davis-Nitzberg appreciated when his friends asked for advice about internet crisis management and the role it could play on an individuals reputation. He was honored when they would later ask him to work alongside some of the elite publicists in entertainment and sport.  At the time, Netamorphosis was a financially secure so Davis-Nitzberg did not see this as a potential carrier path or a source of income.  To him, it was similar to the boys that learned how to use the internet, the power anyone with a computer could play in influencing reputation.  Over the next years, while still throwing events, Davis-Nitzberg enjoyed toying with a new approach to image.  As brand, media, and message became intertwined and news available instantaneously he began to see the potential for revenue and a role internet reputation could play online.

Repair Bad Reputation


In 2009, despite advice from his family and with financial assistance from a few of his high profile friends, he shut down operations of his event production company and never took a look back. At some point work had become work, and things felt different and this work was not work. He had achieved as much as he wanted and he earned to find a profession that had influence over perception.  He continued to work primarily with high profile celebrities, musicians, and larger companies and built a name for himself as a damage control specialist. People did not use the word reputation management to describe his role, but damage control, crisis management, and image enhancement became the buzzwords.  The publicists began to see the role the internet was having in defining brand and the ability to reach so many so quick became a powerful idea. In 2009, friends and family began to understand his core business but only saw it significant to those that in some way were famus but not applicable to individuals in the private sector. Davis-Nitzberg would explain how the application of these tools would one day be needed by most individuals. As private life became public theater, he and saw a time where the internet would play a role in the lives of everyone’s reputation.

In 2012, when the market exploded, Davis-Nitzberg was not surprised and in 2013, when venture capitalists offered him millions, he humbly declined.  He did not want a board of directors pushing to achieve higher numbers without the understanding that in the business of reputation all you have is your reputation. That your reputation is dependent upon the success of your campaigns and the value derived from a successful campaign.

Take from a man his reputation for probity, and the more shrewd and clever he is, the more hated and mistrusted he becomes.  Marcus Tullius Cicero

Philosophically, To Davis-Nitzberg reputation began to take on a different meaning it was not just about the money, but in some ways it represented transformation.  He recognizes that reputation depends entirely on the public’s perception of a company or an individual. He believes a positive reputation leads to a better outcome because it gives value, it inspires others to do better, and it leads to success.  To a company positive reputation represents better efficiency and higher demand for its product, to an individual positive reputation leads to a passionate attitude and stronger sense of self.

With over eight years of experience as a reputation consultant he is a speaker, blogger, and influencer. Davis-Nitzberg’s work has put him in the trenches of some of the most high profile online reputation repair campaigns over the past years. Although his client list is safely guarded, what he is most excited about is how online reputation management levels the playing field, it gives anyone the possibility to use the message of proactive reputation management to better their lives.  On the front lines of a field he did not believe would ever be job, Davis-Nitzberg believes that individuals and companies have the right to control how they look online.